Marketing

Making Presentations

In business, the first 30 seconds of a presentation determines whether or not an audience is going to listen. Proper preparation is the first step to winning an audience. Making a positive first impression and dressing for the part is second step. Be consistent with the introduction and conclusion, focusing on objectives, advantages, benefits and action steps. Keep the presentation…

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Proofing Documents

The process of producing an accurate sample of a document or printed piece for internal or client review is called proofing. Composite proofing, also known as comprehensive proofing, is used in commercial printing and produces an output of the document’s images, line art and text elements. Off-press proofing checks for a document’s images, pagination and colors. In other words, how…

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